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F-150 DEPENDABILITY AWARD UNDERSCORES BUILT FORD TOUGH
by Staff Report


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F-150 builds on its renowned toughness as truck is recognized for top dependability among large light duty pickup pickups in the J.D. Power 2017 Vehicle Dependability Study. Truck shoppers prioritize F-150 quality above all other attributes, and consistently say it is a differentiator, according to internal Ford research. 2017 marks 40 consecutive years for Ford F-Series as top-selling truck in America.

American truck owners who value Built Ford Tough pickups are taking in some more great news today: Ford F-150 is J.D. Power’s 2017 Vehicle Dependability Study award recipient for large light duty pickup.

“All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all,” said Bennie Fowler, Ford group vice president for quality. “That’s why Built Ford Tough is much more than a slogan. It’s how we develop the F-150 and how we deliver on our promise to customers to continuously improve America’s favorite pickup truck.”

In January, Ford celebrated a major milestone as F-Series became the top-selling truck in the United States for the 40th consecutive year and the best-selling vehicle for 35 years. Ford has sold more than 26 million F-Series trucks since January 1977.

Ford research shows F-150’s dependability – paired with its capability and toughness – is a key differentiator for the truck over the competition. Truck shoppers say they prioritize a pickup truck’s quality above all other attributes.

In addition to F-150 ranking highest among large light duty pickups, Ford takes home second most-improved brand in a tie in the annual J.D. Power Vehicle Dependability Study released today.
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