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FORD SALES IN EUROPE CONTINUE TO RISE IN APRIL; MUSTANG GERMANY'S NO.1 SPORTS CAR AMONG PRIVATE RETAIL BUYERS
by Staff Report


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Ford’s best April total vehicle sales since 2009; best passenger car sales since 2010; and best commercial vehicle sales since 1993* Ford sales in April rose 6.3% to 113,400 vehicles in the European 20 traditional markets*, and up 4.7% to 129,600 vehicles in its European 50 total markets**
Sales channels: 72% of Ford passenger car sales in higher value retail and fleet segments – 1 ppt better year-over-year, and 3 ppts above industry average.

Ford’s total vehicle sales in April in its European 20 traditional markets* were its best in the month since 2009, with passenger car sales at their highest since 2010, and commercial vehicles achieving their peak April sales since 1993.

Ford total vehicle sales in its European 20 traditional markets in April rose 6.3 percent to 113,400 vehicles, with market share down 0.3 of a percentage point at 7.6 percent, and flat for year-to-date at 8.1 percent.

Across all of 50 European markets**, Ford vehicles sales increased by 4.7 percent to 129,600 vehicles. Market share was down 0.2 of a percentage point for the month at 7.4 percent, but up 0.1 of a percentage point to 7.8 percent for the first four months of the year.

“We are off to a fast start in 2016, especially with our new SUVs, commercial vehicles and incredible performance line-up,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “With Mustang becoming Germany’s top-selling sports car among retail buyers***, and Focus RS beating some of the German premium sports car brands in comparison tests, we are showing that Ford can compete and win against the premium brands when we play to our strengths.”

Ford’s sales in higher value sales channels improved in April, with retail and fleet sales accounted for 72 percent of Ford’s car sales in month, 1 percentage point up on the same month last year and 3 percentage points better than the industry.
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