July 28, 2006
Ford Lincoln News From Eby Ford Lincoln of Elkhart County, IN -Dearborn, Mich., July 26, 2006 - What would it have been like to be a "fly on the wall" when Henry Ford conceived the Model T or the legendary Rouge facility? Ford is pulling back the curtain and allowing the public to witness what happens behind the scenes at the automaker in an online documentary series called, "Bold Moves: The Future of Ford."
The online documentary is scheduled to run throughout 2006 in weekly installments. So far, six installments have been run, all of which can be viewed at www.fordboldmoves.com.
"The documentary will present a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer," said Mark Fields, Ford's President of the Americas. "Each episode will provide evidence that it's not business as usual at the Ford Motor Company and that 'Change or Die' is not a sound bite. It's the way we're approaching our future ."
On the Bold Moves Web site, viewers will see at least one new 3-5 minute video installment each week that will take them inside places the public has never seen before, including Ford executive offices, design studios and assembly plants.
"Over time, the body of work we are creating will tell a compelling story about bold products, bold leadership and Ford's customer focus," said Mary Lou Quesnell, director, Ford Brand DNA. "We will provide both sides of the conversation and let America watch Ford's turnaround as it happens."
The first episode, "Change or Die," is a frank look at the state of the industry and Ford's business in North America told from the point of view of industry experts, journalists, consumers and people who work for Ford at all levels of the company.
Episode Two explains Ford's determination to bring fresh and bold design to its product lineup. Peter Horbury, executive director of North America Design, explains his perspective on the role of design in Ford's comeback.
Episodes Three through Five comprise a special three part mini series focusing on racing legend Carroll Shelby as he develops the Shelby GT500 and Ford's Special Vehicle Team builds the vehicle. The Shelby series ends with this week's episode - the GT500 making its debut for the media and public.
The newest episode highlights Ford's efforts to "go green." As another oil crisis looms on the horizon, can Ford turn talk into action with such products as ethanol-powered flex fuel vehicles?
In addition to the video, the Bold Moves Web site will include background information on topics covered over the course of the series, point-counterpoint editorials, biographical information on individuals and an area for public "e-conversations" around each topic.
Throughout the year, visitors will be able to view previous episodes and commentary to see where issues began and how they play out over time.
The documentary series is being produced by JWT Detroit and JWT New York, and directed by Radical Media Inc., a New York-based production company whose credits include many acclaimed documentaries, TV programming, feature films and an Academy Award for a previous documentary. Taping began in April 2006 and continues through the end of the year.
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