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2014 Ford Fiesta with New 1.0-Liter EcoBoost Engine Sets New Benchmark for Fuel Efficiency, Power
by Staff Report

2014 Ford Fiesta with new 1.0-liter EcoBoost® engine achieves fuel efficiency rating of 32 mpg city, 45 mpg highway and 37 mpg combined
Fiesta is only vehicle in subcompact class to return 45 mpg highway and produce 120-plus horsepower
1.0-liter EcoBoost makes U.S. debut in 2014 Ford Fiesta

The new Ford Fiesta equipped with the award-winning 1.0-liter
EcoBoost® engine will be America’s most fuel-efficient non-hybrid,
gasoline-powered car with a certified 45 mpg rating on the highway,
topping Honda Fit by 12 mpg and Toyota Yaris by 8 mpg on the highway.

U.S. Environmental Protection Agency has certified the 2014
EcoBoost-powered Ford Fiesta, arriving at dealers later this year, at 45
mpg highway.

The fuel economy rating not only establishes the
Fiesta 1.0-liter EcoBoost as best-in-class, but it also outperforms some
competitors’ diesels and hybrids on the highway driving cycle. The 2014
Honda Insight achieves 44 mpg highway, while the 2014 Volkswagen Golf
diesel with a manual transmission delivers 42 mpg highway.

also makes the Fiesta the only car in its class that produces more than
120 horsepower and achieves 45 mpg on the highway. Plus, while the
1.0-liter EcoBoost engine is officially SAE-certified at 123 horsepower
and 125 lb.-ft. of torque, it features an overboost function that allows
it to make more than 145 lb.-ft. for up to 15 seconds.

“With the
new Fiesta 1.0-liter EcoBoost we’re pushing into fuel economy numbers
only seen on hybrids and diesels,” said Joe Hinrichs, executive vice
president and president of the Americas for Ford. “Coupled with the new
Fiesta ST, Fiesta covers the performance-efficiency continuum in the
subcompact segment better than any other nameplate in the market.”

Fuel economy is often cited as the No. 1 purchase consideration in the subcompact class, according to Ford research.

EPA rating is for both the four- and five-door five-speed
manual-equipped 2014 Ford Fiesta with SE Manual EcoBoost Package, which
is also certified at 32 mpg city and 37 mpg combined.

journalists named the 1.0-liter EcoBoost engine in the 2014 Ford Fiesta
International Engine of the Year in 2012 and 2013. The smallest engine
in the growing EcoBoost family is increasingly the choice of Ford
customers in Europe, where it is now available on five nameplates,
accounting for 32 percent of Focus sales and 26 percent of Fiesta sales
this year. Robust demand for the 1.0-liter in Europe prompted Ford to
double production capacity at its state-of-the-art Cologne, Germany,
plant to more than 1,000 engines a day.

EcoBoost technology
combines smaller-displacement engines with turbocharging, direct
injection, variable valve timing and proprietary Ford software to bring
customers outstanding performance and fuel economy. Ford EcoBoost
engines deliver up to 20 percent better fuel economy than
larger-displacement gasoline engines.

Ford’s global EcoBoost
engine family now includes the 1.0-liter three-cylinder; 1.5-liter,
1.6-liter and 2.0-liter four-cylinder engines; and the powerful
3.5-liter V6 engine. EcoBoost technology is available in every region
Ford serves worldwide, and will be offered on approximately 80 percent
of the company’s global nameplates by the end of this year.

the efficient new EcoBoost powerplant, Fiesta’s aerodynamic design also
helps save fuel. Along with cruise control, the Fiesta SE Manual
EcoBoost Package package adds a rear spoiler, side air deflectors,
underbody shields, lower grille blockers and low-rolling-resistance
tires that, together, decrease the amount of fuel needed to push the car
through the air at speed.

In addition to the new leadership claim
for highway fuel efficiency, the new Fiesta boasts a best-in-class
suite of technologies and features that gives drivers an ideal blend of a
connected world and an untethered driving experience.

A new
MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice
control is now available, providing drivers more options than ever for
navigation, communication and entertainment functions. SYNC® AppLink™
capabilities pioneered on the first Fiesta continue to allow access and
control of Ford-approved smartphone apps through voice commands and
other controls for drivers on the go, helping them keep their hands on
the wheel and eyes on the road. Turn-by-turn navigation remains part of
SYNC Services.

Ford MyKey® is a new feature for Fiesta. MyKey
enables parents in particular to encourage safer driving and limit their
teenagers’ exposure to risk at the wheel. The system allows owners to
configure maximum speed and audio volume limits. It mutes audio until
safety belts are fastened and ensures driver aids, safety systems and
more vigorous alerts cannot be deactivated when used.

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