FORD INTRODUCES LICENSED LINE OF TRAILERS, TOY HAULERS AND CAMPERS TO HELP CUSTOMERS EXPLORE AMERICA
by Staff Report
Ford is the first original equipment manufacturer to offer an extended line of licensed travel trailers, toy haulers and truck campers. Ford is working with Indiana-based RV manufacturer Livin Lite, a subsidiary of recreational vehicle industry leader Thor Industries. Ford and Livin Lite design teams worked together to incorporate unique and inspired Ford design language in the products.
Ford Truck customers looking to explore America’s open roads, national parks and attractions can now take the comforts of home with them with an all-new lineup of Ford licensed and approved toy haulers, travel trailers and slide-in campers.
“Exploring America is in our customers’ DNA and recreational vehicles are part of Ford’s history, so these new camping options are great for our adventurous customers,” said Mark Bentley, Ford Licensing manager. “Ford is an industry leader in towing technology, so it was only natural for Ford to license its name and designs in this industry.”
The new Ford-branded truck campers and travel trailers are licensed and built by Indiana-based Livin Lite, a subsidiary of industry leader Thor Industries. Known for using strong, lightweight aluminum alloy in its products, Livin Lite’s Ford offerings will also be made out of the advanced material to save weight and offer resistance to rust and rot.
Ford slide-in truck campers will be offered for 6- and 8-foot truck beds, while the first travel trailers and toy haulers will be offered in 22- and 24-foot lengths. Additional products, including longer fifth-wheel trailers and shorter pop-up campers, are also planned. All products feature Livin Lite’s advanced materials and a two-year limited warranty.
“Licensing our name and design language to Livin Lite was an easy decision,” said Bentley. “Their use of advanced materials and innovation mindset makes them an excellent fit with the Ford brand. We are confident customers will be impressed with the unique, bold designs and comfortable features offered in the Ford RV line.”
The RVs were designed by Livin Lite in conjunction with Ford Truck Design. The two teams worked together over the past 15 months to create several attractive recreational vehicles that are unique to Ford. A striking front nose with an F-Series-inspired front window, F-Series-style wheels and unique Ford Blue Oval side graphics are among the key exterior features distinguishing the Ford offerings from competitors.
Interior styling cues from the F-Series Lariat, including unique leathers and stitched Ford Blue Ovals in seat cushions, ensure a stylish and tough impression.
Ford Truck campers will be available through certified Livin Lite dealers starting in early 2016, while the travel trailers and toy haulers will be available by the second quarter of 2016.