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Ford F-150 EcoBoost Hits 400,000 Sales, Saving 45 Million Gallons of Gas Annually
by Staff Report


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Ford F-150 EcoBoost sales reach 400,000 in the U.S. since launch in February 2011

F-Series is outselling the nearest competitor in the western U.S. market by 67 percent, where EcoBoost makes up 45 percent of F-150 sales

F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, all while towing and hauling more than the competition

This estimated 45 million gallons of fuel savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S.

Sales of Ford F-150 with EcoBoost® – launched less than three years ago – have already topped 400,000 units in the United States.

“Ford
is delivering great fuel economy across our lineup, from EcoBoost in
our F-150 and 15 other vehicles to our electrified vehicles,” says Doug
Scott, Ford truck group marketing manager. “Fuel economy is the No. 1
unmet need for truck customers, which is why the F-150 EcoBoost’s
leading combination of fuel economy and capability is resonating so
well.”

F-150 EcoBoost
helped F-Series surpass 60,000 sales in October, the sixth-straight
month it achieved this milestone – and the first time since the period
of April through September 2006. This includes outselling
the nearest competitor in the western United States by 67 percent,
where the housing and technology industries are driving truck sales and
where EcoBoost technology is proving particularly popular.

In
the U.S. northwest, F-150 customers choose EcoBoost 45 percent of the
time compared to the national average of 38 percent. Oregon and
Washington – the second- and third-fastest growing states, respectively,
according to a June CNN Money report – are key markets for F-150
EcoBoost sales.

Outsaving Toyota, Tesla

Ford’s
strategy to deliver fuel-saving technology across its lineup is helping
customers conserve at the pump, with F-150 owners making a big dent in
gasoline usage.

In
fact, F-150 EcoBoost owners collectively are saving an estimated 45
million gallons of gas annually, while out-towing competitive trucks of
similar vintage by at least 1,000 pounds. This estimated 45 million
gallon savings exceeds the estimated fuel savings of all Toyota and
Tesla plug-in electrified vehicles sold in the U.S. through October, and
assumes these electrified vehicles use no gasoline, replace the same
number of 2010 F-150 V8 4x4 trucks and drive 15,000 miles per year.

Estimated
fuel savings are based on the EPA-estimated combined ratings for
2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter
V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of
driving a year. F-150 EcoBoost sales are comprised mostly of 4x4 trucks
with EPA-estimated ratings of 15 mpg city and 17 mpg combined, and a
smaller percentage of 4x2 trucks with EPA-estimated ratings of 16 mpg
city and 18 mpg combined. Ford has had success transitioning many
customers to the new EcoBoost offering.

“F-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition,” says Scott.

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