Ford F-150 EcoBoost Hits 400,000 Sales, Saving 45 Million Gallons of Gas Annually
by Staff Report
Ford F-150 EcoBoost® sales reach 400,000 in the U.S. since launch in February 2011
F-Series is outselling the nearest competitor in the western U.S. market by 67 percent, where EcoBoost makes up 45 percent of F-150 sales
F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, all while towing and hauling more than the competition
This estimated 45 million gallons of fuel savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S.
Sales of Ford F-150 with EcoBoostÂ® â€“ launched less than three years ago â€“ have already topped 400,000 units in the United States.
â€śFord is delivering great fuel economy across our lineup, from EcoBoost in our F-150 and 15 other vehicles to our electrified vehicles,â€ť says Doug Scott, Ford truck group marketing manager. â€śFuel economy is the No. 1 unmet need for truck customers, which is why the F-150 EcoBoostâ€™s leading combination of fuel economy and capability is resonating so well.â€ť
F-150 EcoBoost helped F-Series surpass 60,000 sales in October, the sixth-straight month it achieved this milestone â€“ and the first time since the period of April through September 2006. This includes outselling the nearest competitor in the western United States by 67 percent, where the housing and technology industries are driving truck sales and where EcoBoost technology is proving particularly popular.
In the U.S. northwest, F-150 customers choose EcoBoost 45 percent of the time compared to the national average of 38 percent. Oregon and Washington â€“ the second- and third-fastest growing states, respectively, according to a June CNN Money report â€“ are key markets for F-150 EcoBoost sales.
Outsaving Toyota, Tesla
Fordâ€™s strategy to deliver fuel-saving technology across its lineup is helping customers conserve at the pump, with F-150 owners making a big dent in gasoline usage.
In fact, F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, while out-towing competitive trucks of similar vintage by at least 1,000 pounds. This estimated 45 million gallon savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S. through October, and assumes these electrified vehicles use no gasoline, replace the same number of 2010 F-150 V8 4x4 trucks and drive 15,000 miles per year.
Estimated fuel savings are based on the EPA-estimated combined ratings for 2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of driving a year. F-150 EcoBoost sales are comprised mostly of 4x4 trucks with EPA-estimated ratings of 15 mpg city and 17 mpg combined, and a smaller percentage of 4x2 trucks with EPA-estimated ratings of 16 mpg city and 18 mpg combined. Ford has had success transitioning many customers to the new EcoBoost offering.
â€śF-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition,â€ť says Scott.