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Ford Unveils All-New Global Small Car Concept in Brazil
by Staff Report

Ford Ka Concept envisions a robust, cleverly designed and fuel-efficient new choice for urban consumers

Strengthens Ford’s portfolio of offerings to seize the opportunities generated by fast-growing global demand for compact cars

Extends Ford Brazil’s track record in developing attainable vehicles built on global platforms that are within reach of the emerging class of consumers in fast-growing markets around the world

The all-new Ford Ka Concept – a sleek, compact hatchback that
features bold design, quality engineering and innovative technologies –
envisions a new choice for entry-level urban consumers in Brazil and
other key markets around the world.

Introduced here today, Ford
Motor Company Executive Chairman Bill Ford opened the ceremony at Ford’s
Northeast Industrial Complex in Camaçari before an audience of
consumers, media and employees. In addition to visiting Ford’s Brazil
operations, Bill Ford was in South America to celebrate the company’s
100-year anniversary in Argentina later in the week.

“Ford has a
long history in Brazil, bringing development, jobs and growth to the
region,” said Bill Ford. “As an integral part of our global growth
strategy, we are committed to bringing world-class products to Brazil
and to helping the region create global vehicles for the rest of the

Ka Concept expands Ford’s portfolio of compact car
offerings. The vehicle strategically positions the company to address
global demand for sub-B compact vehicles, a segment that is projected to
increase to approximately 6.2 million vehicles by 2017. Anticipated to
grow by 35 percent from 2012 to 2017, this compact vehicle segment would
far outpace the industry growth rate by 12 percentage points largely on
the back of surging demand from urban consumers in developing

A strong precursor to an all-new global compact car
from Ford, a vehicle such as the Ka Concept could launch in 2014.
Designed with many features normally reserved for more expensive
vehicles, it offers class-leading fuel economy, a roomy interior with
comfortable seating for five, best-in-class air conditioning, and a host
of useful technologies such as a central docking station for mobile
devices and Ford SYNC®. These are amenities that are
important for compact car buyers who are demanding an ever more robust
package of features at an attainable price.

“The Ford Ka Concept
is aimed at customers in growth markets who want and expect more,” said
Joe Hinrichs, president of The Americas for Ford Motor Company, who was
on hand to unveil the new concept vehicle. “It will delight consumers
with its sleek design, clever technology, attention-to-detail quality
and superb craftsmanship. It also shows the continued importance of our
South American design and engineering capabilities to serve markets
around the world. It’s truly another global design and engineering
milestone for Ford.”

The Ka Concept is the second vehicle
developed by Ford Brazil following the highly successful EcoSport
compact utility. It represents a critical entry in emerging markets such
as South America and South Asia, which will jointly make up 44 percent
of the global sub-B compact vehicle segment by 2017. The Ka Concept
positions Ford as a strong option and exemplifies the company’s One Ford
pledge to serve customers in all markets with a full family of

From a design standpoint, the Ka Concept offers many
global Ford design cues including the trapezoidal front grille and
detailed surface lines, which reflect the design DNA of Ford’s next
generation of global vehicles. The raked hood communicates efficiency
and precision, while bold, elongated headlamps add to the long, lean
look of the body. Sweeping, curved lines moving from the front of the
vehicle to the rear create a sense of movement. The roofline rises from
the rear to the trunk lid, where a spoiler, pronounced lines and large
taillamps add a strong visual element.

The Ford Ka Concept
features a best-in-class interior design with quality craftsmanship not
often found in such an attainable vehicle. Inventive features include a
shoe console side stowage that complements a device-docking station that
will serve as the driver’s connection point to the world of mobility.

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